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一起走打车服务公司商业计划书
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一起走打车服务公司商业计划书


目录


小组人员名单┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉2

保密须知┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉3

目录┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉4

一、总体概述┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉6

1.1公司简介┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉7

1.2服务概念总述┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉7

1.3公司市场定位┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉7

1.4营销策略┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉7

二、项目背景┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉9

2.1人文环境┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉10

2.2市场环境┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉11

2.3市场前景┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉12

三、资金需求及早期资金流向规划┉┉┉┉┉┉┉┉┉┉┉┉┉12

四、服务项目介绍┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉14

4.1乘客模式┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉14

4.1.1同行交友┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉15

4.1.2独行者┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉16

4.1.3同行者┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉17

4.2司机模式┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉18

4.2.1针对司机模式的说明┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉19


五、推广策略┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉21

六、企业管理┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉22

6.1员工要求┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉22

6.2管理团队┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉22

6.2.1公司性质┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉23

6.2.2人员选择标准┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉24

6.2.3职位管理┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉25

6.3人力资源┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉26

6.4管理部门┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉26

6.5客服中心┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉26

6.6技术部门┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉26

6.7业务拓展┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉26

6.8财务管理┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉26

七、盈利模式┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉28

附录┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉28

市场调查表┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉29

参考书录┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉29

补充说明┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉31